懒人经济催生时代爆品 嗨饭师强势入局自热米饭市场-凯时棋牌

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懒人经济催生时代爆品 嗨饭师强势入局自热米饭市场

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近年来“懒人经济”逐渐步入人们视野,并且呈现爆发的趋势。备受年轻宅家族欢迎的自热米饭类产品,在新经济形势下的市场表现格外抢眼。从莫小仙、自嗨锅到统一、海底捞……巨头的相继加入,使自热食品的品类市场被进一步催热。在各路玩家争相分割自热米饭市场蛋糕的大环境下,农业产业化国家重点龙头企业石家庄市惠康食品有限公司,于2020年初推出的自热米饭品牌——嗨饭师,在众多新兴品牌中脱颖而出,成为备受业内关注的爆品。

懒人经济下催生的时代爆品

据统计,2020年初,自热米饭类产品在电商平台的销量同比增长高达257.09%,成为继方便面、速冻水饺后的又一飞速增长的品类。而购买这类产品的人群,正是年龄集中在18-29岁的大学生、白领阶层。他们是未来消费经济真正的主宰者,这些年轻人成长于国家经济的快速成长阶段,家庭条件相比70后及80后要更好,多为独生子女,从小享受更多关爱。他们追求便捷,但是对食物的口感、品质又有更高的要求,就算是一个人吃饭,也要吃的满足、要吃的有仪式感。

嗨饭师自热米饭相比于方便面、速冻水饺等其他方便食品来说优势较为明显,首先,它有菜有肉有米饭,经过现代工艺加工制作,整体口感与食材的原味较为接近;其次,嗨饭师自热米饭在视觉效果和口味上都更接近于一份家常饭,在类型上花样更多、选择更多,也更符合用户对口味的需求;此外,嗨饭师比外卖能适应更多场景,加班抗饿、快手午餐、凌晨宵夜、长途差旅……不用火、不用电、一杯冷水自煮,15分钟就能搞定热米饭,尤其适合那些刚进入职场,又不想下厨的年轻上班族。嗨饭师自带的方便、快捷和美味属性,一经推出便获得了年轻消费者的青睐。

晚上10点的自热米饭 嗨饭师更香

纵观自热米饭市场,虽然目前统一开小灶、海底捞、自嗨锅等品牌已经分割了一批忠实受众,然而面向新时代年轻群体日益提升的消费需求,自热米饭市场仍然有广阔的潜能等待开发。嗨饭师将理论上只能饱腹的自热米饭,赋予更深层次的功用,从自热米饭的食材和口味两大要素着力,让消费者在吃饱吃好的同时,还能吃出幸福与温暖。

东北大米,原力加持。相比于市场上的同类产品,嗨饭师在质量上绝对上乘。首先从米饭食材的选择上,嗨饭师精选东北大米,米饭白如雪,香诱人,粒粒q弹。米饭是对生米饭直接“蒸煮”,而非是对熟米饭的二次加热,因此15分钟加热好的米饭也有刚蒸出来的米香味儿。

1、原料优质——采用能发芽的东北优质大米制造而成,味道更香、口感更好,让您吃的放心!

2、绿色工艺——米粒充分脱水,不添加防腐剂,常温保质期1年,方便携带,容易保存。

3、方便美味——15分钟吃米饭,口感软糯q弹。操作简单,加热时间短,比现蒸的米饭更好吃。

六大风味,一“碗”打尽。嗨饭师目前共推出煲仔饭和盖浇饭两大系列,共六种口味的自热米饭产品。其中煲仔饭共有四大风味:梅菜扣肉-客家风味、菌菇牛肉-家常小炒、广味腊肠-精致粤菜、台式卤肉-地道台味。盖浇饭两大风味:鱼香肉丝-地道川味,咖喱鸡丁-日式风味,无论从食材的营养还是口味,还原度都相当高,可以说只要将这六个产品买回家,轻轻松松就能吃到六大美食圣地的特色美食!

嗨饭师煲仔饭-梅菜扣肉,客家名菜,醇香回甘。扣肉肥而不腻,食之软烂醇香。梅菜经过时间的洗礼,散发着馥郁芳香,与五花肉相遇,使整道菜的风味更加丰富。

嗨饭师煲仔饭-广味腊肠,腊香诱人,余味绵绵。甄选上等广味香肠,二肥八瘦不油腻、肉粒分明、清晰可见。色泽红润、紧实光滑,腊香诱人,越嚼越香。

嗨饭师煲仔饭-台式卤肉,地道台味。一级五花,软糯可口,香甜回甘。卤肉本身的香气和酱料融为一体,醇厚而不油腻,肉质香嫩,汁浓味厚,汤汁拌入米饭,食用唇齿留香。

嗨饭师煲仔饭-菌菇牛肉,色美味鲜家常小炒,豉油香辣,色美味鲜牛肉与菌菇的相遇,激发出鲜香微辣的鲜明口感,一口难忘,好吃到停不下来。

更大克重,一次吃爽。相较于市面上的同类产品,嗨饭师的克重很有份量,第一感觉就很超值。梅菜扣肉(315g/盒)、菌菇牛肉(318g/盒)、广味腊肠(280g/盒)、台式卤肉(315g/盒)。饭量菜量不仅好吃,更要够吃,嗨饭师的“大饭量”让消费者一碗吃饱,不踩雷、不入坑,吃过一次,便再难忘记。

努力搬砖的加班党,饥肠辘辘时,15分钟就能搞定的嗨饭师煲仔饭总能及时的抚慰人心,当饭香、菜香和肉香一起入口,收获幸福的满足感,糟糕的心情也会瞬间被治愈。

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